JJ Foodservice has announced that its Advance Order initiative (JJAO) has generated sales worth over two million pounds.
JJAO provides caterers with a wider choice of premium, fresh foods from UK suppliers. “Customers can order for next day delivery and collection without the need for us to physically stock the items,” said Chief Operating Officer, Kaan Hendekli. “By only receiving sold items to the branches, we can achieve 100% product availability,” he added.
The selection of products includes everything from fresh salmon and scallops to beef fillet steaks, asparagus, and fresh pre-cut, pre-marinated meats, improving the convenience for busy chefs. Additionally, a sister initiative of JJAO has enabled smaller branches to more than double their product range.
JJ Branch Managers report positive results so far. "It feels like we're running a completely new business," said Hamid Ghavamizamir, Branch Manager for Birmingham. "In addition to premium fresh products, we now have a much broader range of other essentials that were previously unavailable to us. Baskets are increasing, and customers are happier than ever,” he added.
More than 8800 customers use the JJAO service, which is available in Dagenham, Bristol, Leicester, Doncaster, Newcastle, Aston, Sidcup and Dagenham. 124,050 cases of products have been sold generating more than two million pounds worth of sales.
Currently available in eight branches, plans are underway to roll out the service to the remaining branches by the end of the year. JJ expects the initiative to add £5 million to sales yearly.
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